Focus on Innovation Consumer Health Group target 2017: transition of 25 consumer-validated concepts schließen Consumer-validated concepts are concepts that are assessed in terms of their potential for success through consumer surveys conducted as part of market research activities. into early development At Consumer Health, we concentrate on developing new nonprescription (OTC schließen OTC (over-the-counter) designates the business with nonprescription medicines. ) products and solutions that improve the health and well-being of consumers in the areas of pain relief, dermatology, dietary supplements, digestive health, allergy relief and cold symptoms, as well as foot care and sun care. The focus lies on product developments that are aligned to the desires and needs of consumers. Our innovations range from new product formulations and packaging to technical applications and medical devices. In 2017, we developed around 50 new consumer-validated concepts, significantly exceeding our plans for the year. Consumer Health maintains a global network of research and development facilities, with sites in the United States, France, Germany and China. Another important part of our strategy is transferring current prescription medicines that are suitable for self-care to OTC status (Rx-to-OTC switches).